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Panel 1: The Business of Sport
Kwaku A. Mensah
Executive Director Premier Sports Talent

Kwaku A. Mensah is a sports executive and international football agent operating at the elite end of the global game. He represents top-level athletes and advises clubs, institutions, and partners on strategy, talent development, and long-term value creation with a clear focus on strengthening Africa’s position within the global sports economy.


His career began in sports media, working as a reporter, producer, and executive across leading international platforms including Sky Sports, IMG and TRACE. During this period, he worked closely with globally recognised athletes and organisations, gaining first-hand insight into how influence, access, and decision-making function at the highest levels of sport.


Today, his work spans elite player representation and strategic advisory, alongside long-term initiatives focused on education, leadership, and infrastructure in African sport. He has advised international and Africafocused organisations including FIFA, Right to Dream, the Ghana Football Association, Pepsi, and Kwesé, contributing to award-winning projects in the process.


Across all his work, Mensah is driven by a simple principle: African talent should not only compete globally, but lead, own, and help shape the future of sports business itself.

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