
Panel 2: The Business of Culture
Cebo Campbell
Writer, director, & Cultural Storyteller
Cebo Campbell is a writer, director, and cultural storyteller working across books, film, and hospitality. He is the bestselling author of Sky Full of Elephants, with his forthcoming novel Wells Without Water arriving from Simon & Schuster. His work explores power, history, and the speculative futures that emerge from the African diaspora.
Beyond literature, Campbell develops film and television projects and is the founder of UnOthr, a platform for authored storytelling across media, events, and physical spaces. He is also a partner at Spherical, a hospitality creative agency shaping next generation hotel brands and digital systems.
He is currently developing a new international Black luxury hospitality brand rooted in culture, design, and global diaspora exchange.
