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RON JOHNSON is the current GM of Energy (Basketball, Skate, Collaborations) for  Converse. He is focused on sharpening the strategy which includes building a holistic  plans across Brand, Product and Converse Direct. Ron comes to Converse from Under  Armour, where he spent almost 10 years working in a variety of roles within basketball  and footwear. In his most recent role as GM of Basketball at Under Armour, Ron  managed key functions of the global basketball organization including footwear, apparel,  merchandising, financial planning and brand marketing. He successfully repositioned  the category back to growth in both North America and China, developing a strategic  go-to-market plans for key innovations, aligning across departments and regions. He  was also responsible for Under Armour’s global basketball sports marketing strategy  inclusive of partnerships with NBA players, teams, leagues, and grassroots events. Prior  to Under Armour Ron worked for Target as an Executive Team Leader before graduating  from Wake Forest Business School. 

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