Marcus Sandifer is a seasoned business attorney who advises clients across the food and beverage, hospitality, marketing, sports, media, and entertainment industries. Known for delivering strategic, business-minded counsel in highly regulated environments, Marcus helps clients navigate complex legal and commercial matters while positioning them for long-term growth and operational success.

His practice focuses on corporate governance, commercial transactions, dispute resolution, and day-to-day business counseling. Marcus has extensive experience drafting, reviewing, and negotiating a broad range of commercial agreements, including vendor services, sponsorship, NIL, intellectual property, merchandising, facility, employment, gaming and software, telecommunications, sports arena licensing, and media-related agreements.

Earlier in his career, Marcus served as Vice President of Business & Legal Affairs, General Counsel, and Corporate Secretary at Celsius Holdings, Inc., where he managed high-stakes litigation, intellectual property disputes, SEC civil investigations, and corporate governance matters. He also led complex endorsement and partnership negotiations involving NFL, NBA, MLS, and NHL teams, Formula 1 racing organizations, NIL athletes, entertainers, actors, and public figures.

Before entering the legal profession, Marcus spent a decade in human resources, labor and employment relations, and talent management. That experience provides him with a practical, operational perspective that complements his dynamic legal practice and allows him to advise clients with a deep understanding of both business strategy and organizational leadership.