Entertainment, media, and sports clients turn to Traci Bransford for strategic counsel on the full range of their legal needs. She is the leader of Parker Poe's Sports & Entertainment Industry Team and has over 30 years of experience.

Traci focuses her practice on transactional law with an emphasis on clients in music, television, film, literary publishing, and sports. She serves as outside general counsel in those industries and others, including retail, education, and health care. She guides her clients through many aspects of their businesses, including intellectual property management, contract negotiation, and brand strategy. Her clients benefit from her multi-jurisdictional experience from California to New York, and most recently Georgia and Minnesota, as well as her commitment to the tenets of diversity, equity, and inclusion. This background allows her to offer comprehensive solutions to key legal challenges.

Traci regularly advises on fast-changing and emerging college athletics and education developments, including instituting policies that govern the use of student-athletes' name, image, and likeness (NIL). She advises education institutions and student-athletes on ongoing legal updates related to NIL activity as a result of recent NCAA class actions.

Traci frequently speaks before national audiences about entertainment, media, sports, and celebrity philanthropy. She

is a member of leading sports and entertainment law associations and serves on several nonprofit boards. Traci earned her Bachelor of Arts from Spelman College in Atlanta and her Juris Doctor from New York University School

of Law.