Waddell Entertainment Consultants (WEC), LLC was established by Ms. Sheina P. Waddell in 2004. WEC brings event visions to life. The company specializes in entertainment consulting for high-profile upscale concerts and festival coordination, development, and management anywhere in the world. The array of services includes but are not limited to, event logistics, talent booking, talent relations, event production, budget management, contract negotiation and review, and staffing.

Sheina has worked in various countries and with a who’s who in entertainment: Ray Charles, James Brown, Vittorio Grigolo, Boney James, Toni Morrison, Chaka Kahn, and Huey Lewis & the News just to name a few. A sampling of her clients and events: Earl Klugh’s Weekend of Jazz, NEWorks Productions, Inc., Black Entertainment Sports Lawyers Association (BESLA), Capital Jazz Productions, Northern Virginia Brewfest, M.D. Ski Express, and BET Foundation.

Ms. Waddell speaks on various panels relating to women entrepreneurship and small business topics. As well as consults on the entertainment industry.

She received from George Mason University a Bachelor’s of Individualized Study of Business Operations and Strategic Growth and her MBA. She also has an Associates in Fashion Merchandising from Bauder Fashion College.