Asani Swann is an experienced sports business executive, vintner, producer, entrepreneur, and business strategist with over 20 years of experience partnering with leading global brands in the entertainment, sports, and wine industries.

As a creative with several major projects in her portfolio, Asani entered the film and movie business with established producing relationships such as Plan B and Will Packer Productions. She is the co-founder and producing partner to retired NBA All-Star Carmelo Anthony as well as co founder of VII(N) The Seventh Estate which she and Anthony launched in 2019. They launched their inaugural vintage, a 2017 Châteauneuf Du Pape, to bring diverse voices, stories, and varietals to the communities that best represent them in an ever-evolving wine industry.

Asani was raised in the Bay Area with a family focused on education, service, entrepreneurship, and the ability to create a positive impact. Asani has leveraged her experience in a variety of different industries and positions to create successful business strategies and company structures with major brands and clients.

She founded I Am Wholehearted in January 2020 to provide tools and connections that enhance the journeys of others towards living a wholehearted life on purpose. 

She continues her effort to bring her vast expertise to her work and is consistently striving towards true and vulnerable storytelling to both encourage and inspire those who look like her to dream bigger and create new possibilities. 

Asani holds an MBA from Mercer University’s Stetson School of Business and Economics, with an undergraduate degree in marketing from North Carolina Agricultural and Technical State University.