Renowned sports and entertainment executive Max Siegel became the fourth CEO of USA Track & Field in May 2012. During his tenure, he has led USATF to financial growth, programmatic evolution and inclusive representation that are unprecedented in the Olympic family, generating over $600 million in revenue and expanding the USATF annual budget to a record $40 million.

Siegel’s achievements at USATF further complement a more than 30-year track record of competitive success in sports and entertainment. He had successful stints as President of Global Operations at Dale Earnhardt Inc. where he sold tens of millions of dollars in sponsorship; and as Senior Vice President at Sony/BMG and President of Zomba Gospel, Tommy Boy Gospel and Verity Records where he led one of the most profitable divisions in the Sony BMG system.

As the owner of Rev Racing since 2010, Siegel has led NASCAR’s Drive for Diversity (D4D) program to recruit and develop more multicultural and female talent to the sport, advancing it from a fledging effort into a competitive force on the racetrack, producing stars such as Bubba Wallace and Nick Sanchez.

He serves as a member of the board of directors of the Ross Initiative in Sports for Equality (RISE), a member of the NASCAR Diversity, Equity and Inclusion Committee, the PointsBet Diversity Council, the Board of Trustees at Martin University and the Brebeuf Jesuit Prep School in Indianapolis. Formerly, he served on the boards of USA Track & Field and the USA Swimming Foundation.

The first African-American to graduate with honors from Notre Dame Law School, Siegel is an accomplished author of three books and a film producer. He is a native of Indianapolis and currently resides there with his wife and three children.