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New York Regional Event

Media and Entertainment Panel
Constance Schwartz-Morini
Constance Schwartz-Morini is co-founder and CEO of SMAC Entertainment, a talent management firm, business incubator, and Emmy-nominated production company she co-founded with Michael Strahan in 2011.

Her career spans more than three decades across sports, entertainment, music, and media. She has developed the modern playbook for how athletes and entertainers navigate their multifaceted careers while developing businesses and strategic partnerships that expand reputation and 

At SMAC, Schwartz-Morini and her team manage co-founder Michael Strahan, along with Deion “Coach Prime” Sanders, Erin Andrews, Tony Gonzalez, Wiz Khalifa, Common, Curt Menefee, Diana Flores, Brian Orakpo, Michael Griffin, Camille Kostek, Brie Bella, Nikki Bella, Shante Broadus, October Gonzalez, and Bryan Hynson, among others.

She is the engineer behind Michael Strahan transitioning his career from a Super Bowl Champion to an Emmy-winner, entrepreneur, New York Times best-selling author, and one of America’s top media personalities today. Her work with Deion “Coach Prime” Sanders has shifted the college football landscape.

Schwartz-Morini has also launched several consumer products businesses. She is co-founder of Michael Strahan™ – a lifestyle company that includes top-selling clothing and accessories lines, a licensed NFL line (MSX by Michael Strahan for NFL), and Michael Strahan Daily Defense, a new skin and shave collection. She also orchestrated the launches of Erin Andrews’ sports-licensed apparel collection, WEAR by Erin Andrews, the multipurpose luxurious headwrap scarf line, The Broadus Collection by Shante & Snoop Dogg and pet accessory line Snoop Doggie Doggs.

Schwartz-Morini executive produces scripted and unscripted film and TV projects including, season two of “Coach Prime (Prime Video)“BS High” (HBO Max), “$100,000 Pyramid” (ABC), season two of “More Than An Athlete” (ESPN), “The Cost of Winning” and “State of Play: Happiness” (HBO Max) “Play it Forward,” (Showtime), “The Cupcake Guys” (Roku), and “Snoop Dogg Presents The Joker’s Wild(TNT). She was also an executive producer on the highly-rated and critically-acclaimed Nickelodeon Kids’ Choice Sports Awards.

Schwartz-Morini got her start at the NFL, serving in various roles across television programming, sponsorship, events, marketing, and player engagement. After 10 years at the NFL, Schwartz-Morini joined The Firm, creating their strategic marketing and sponsorship division. For nearly a decade, she managed Snoop Dogg, elevating his prominence as a multi-platinum selling rapper, singer, songwriter, producer, and entrepreneur. She helped him launch the Snoop Youth Football League (SYFL), from which dozens of participants have continued their playing careers at Division 1 institutions and more than a dozen have made it to the NFL. She co-created and produced The Underdoggs, a feature film starring Snoop Dogg and inspired by the SYFL, that will stream on Prime Video on Jan. 26, 2024.

Schwartz-Morini was raised in Yonkers, NY and received her bachelor’s degree from The State University of New York at Oswego. She is currently on the board of the United Football League and Outback Presents. She splits her time between New York and Los Angeles.
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