As a membership benefit, BMW of North America has teamed up with BESLA to offer members “Best Available Pricing” on new BMW and MINI models.
BMW- Black Entertainment and Sports Lawyers
Association Member Benefit Program
BESLA Membership Benefit Program Pricing*:
  1. BESLA Members receive additional incentives of $1,500 toward BMW sedans, $1,000 toward BMW SUVs or $500 toward MINI vehicles.
  2. Member savings listed above are in addition to available manufacturer incentives.
  3. BESLA Members also are eligible to receive discounted lease rates on new leases through BMW financial services.
Take Advantage of Your Savings
Please fill out the form below or Email with your name, email address and phone number.  If you are confirmed as an active BESLA member, you will be emailed an Eligibility Letter and Customer Information Form.  Visit your local BMW or MINI Dealer with your Eligibility Letter and Customer Information Form and identify yourself as a BESLA member to receive the additional incentives.  Please allow up to 3 business days to process your BESLA Eligibility Letter.
For more information on the BMW Group Fleet program available nationally visit

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*Disclaimer: Must be an active member of the Black Entertainment and Sports Lawyers Association as of your purchase date. Member benefit incentives listed are available until January 3, 2017. Program benefits are subject to change after that time. See for current Member incentive information and program disclosures. Member pricing not eligible on prior purchases. Must qualify, certain restrictions apply. See participating dealers for details.

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