Joe Pierce is Senior Vice President and General Counsel of AMB Sports & Entertainment, LLC.   In this role, Joe manages all legal affairs for the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, AMB West, and PGA TOUR Superstores. He also provides counsel on sponsorship, media, litigation, labor and employment, finance, intellectual property, and League policy matters.

Prior to joining AMB Sports & Entertainment, Joe served as Senior Vice President and Chief Legal Officer for Hornets Sports & Entertainment where he was a member of the executive team since 2013.  In this previous role, Joe managed all legal affairs for the Charlotte Hornets NBA franchise, Greensboro Swarm G League team, Venom GT esports team, and the operations of Spectrum Center arena. 

Joe joined the Hornets from Bank of America, where he was Senior Vice President & Associate General Counsel for Global Marketing & Corporate Affairs.  In that role, he served as lead counsel in negotiating and drafting sponsorship and licensing agreements related to the company’s sponsorship of properties such as the NFL, Major League Baseball, the PGA Tour, and NASCAR.  In addition, he provided legal support for Bank of America’s enterprise marketing and corporate social responsibility activities.  Prior to that, Joe served as Vice President of Business & Legal Affairs for Comcast Sports Group in Philadelphia, where he negotiated and drafted television rights agreements for professional and collegiate teams in leagues and conferences including the NBA, NFL, MLB, PAC-12, and the ACC. In this role, Joe also negotiated affiliate distribution agreements and on-air talent contracts for Comcast’s regional sports television networks.

Joe began his career in sports with the Jacksonville Jaguars, where he served as Associate General Counsel, after spending several years as a corporate lawyer at Wilson Sonsini Goodrich & Rosati in Palo Alto, California. He represented emerging growth technology companies and investors in venture capital financings, public securities offerings, and mergers and acquisitions.   

Joe previously served on the Boards of The Fletcher School, Mint Museum, and Charlotte Hornets Foundation.   Joe was also named to Lawyers of Color’s Inaugural Nation’s Best List in 2019. 

Joe is a native of San Antonio and a graduate of Georgetown University, where he received a bachelor’s in business administration in Finance and served as captain of the track and field team.  He earned dual Juris Doctor and MBA degrees from the University of Pennsylvania Law School and Wharton School of Business.  Joe is also a proud member of Alpha Phi Alpha Fraternity.  Joe and his wife, Kama, have three children - Marco, Julian and Jasmine.