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Mid Year Conference Moderator

Kenneth L. Shropshire, Esq.


Kenneth L. Shropshire is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania and the Faculty Director of its Wharton Sports Business Initiative. He also serves as Special Counsel at the global law firm Duane Morris LLP. where he focuses on sports related matters.


His blend of legal and business consulting clients include the likes of the National Football League and Major League Baseball. In baseball he serves on the Commissioner appointed On Field Diversity Task Force assisting with their research initiatives. When the NFL sought to revive its Career Symposium Shropshire assisted them in hosting the event at Wharton. This after leading the Business Management and Entrepreneurial Program for NFL players at Wharton since 2004. His consulting roles have included a wide variety of other clients including work for the NCAA, and the United States Olympic Committee. He has handled traditional legal work too including contract negotiations for a wide range of sports related matters from boxing promotional agreements to coaching and executive contracts. He also works extensively with sports entrepreneurs ranging from an entity focused on cutting edge scouting for hockey to the representation of the creator of a new sports league.


Shropshire attended Stanford University on a football scholarship earning a degree in economics and received his law degree from Columbia University. Prior to coming to the Wharton School in 1986 he practiced law in Los Angeles and served as an executive with the Los Angeles Olympic Organizing Committee.


His current academic research focuses on sport and social impact. He is particularly interested in how sport has been used to impact social conditions in the United States and around the globe. This research has taken him frequently to South Africa, where he focuses on the Royal Bafokeng Nation as well as Brazil and Jamaica.


The most recent of his books are Negotiate Like the Pros: A Top Sports Negotiator’s Lessons for Making Deals, Building Relationships and Getting What You Want, The Business of Sports and Being Sugar Ray: The Life of America’s Greatest Boxer and First Celebrity Athlete. His works include the foundational books, In Black and White: Race and Sports in America, and The Business of Sports Agents.


Shropshire also has provided commentary for a number of media outlets including Nightline, CNN, the New York Times, USA Today, The Wall Street Journal, National Public Radio and Sports Illustrated.

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