Alston & Bird and Black Entertainment & Sports Lawyers Association (BESLA) present

A Captivating Ring: The Current Regulatory Climate of Mobile Marketing  

• What is "mobile marketing" and what are the legal best practices for launching (or helping your client launch) a successful mobile marketing campaign?
• Which suggested rules should be followed in the currently self-regulated mobile marketing environment? 

Learn about the current guidelines set forth by the Mobile Marketing Association and the Interactive Advertising Bureau at this comprehensive panel discussion. Review the overlay of applicable laws (Federal Communications Commission, Federal Trade Commission, Telephone Consumer Protection Act, CAN-SPAM Act) and the integration of mobile marketing campaigns with other forms of content distribution. Look ahead to the impending regulation of targeted behavioral advertising and other future legal developments relating to this hot advertising trend.
 
 
Panelists

Tia Arzu, Marketing and Privacy Counsel, AT&T Mobility
Omara Harris, Sole Practitioner, The Law Office of Omara Harris
Cheryl Turner, Counsel, Coca-Cola North America
Katherine Wallace, Partner, Alston & Bird
Ashley Page, Associate, Alston & Bird (MODERATOR)
 
Thursday, February 11, 2010 | 6-9 p.m.
Alston & Bird I 1180 West Peachtree Street I 15th Floor I Atlanta, GA 
 
 
RSVP here or to Sona Spencer at (704) 444-1363 or sona.spencer@alston.com
 
 
CLE approved | Cocktail reception immediately following.